8 Rookie Marketing Mistakes I Made But You Don’t Have To
When I first started blogging and a supporting social media for it, I made a ton of rookie marketing mistakes. Once I accidentally posted a cat article to my company’s corporate Facebook page, which had nothing to do with cats. The funniest thing is that this cat article got better engagement than our own “highly-targeted” […]
The exciting implications for marketing transformation in an ever-evolving digital world
The creative geniuses on your marketing team have achieved what seemed impossible a mere six months ago: They’ve developed an exciting campaign using a trendy technology — an artificially intelligent chatbot, deployed on the website and on social media — in a way that’s simultaneously on-brand, cost-conscious, and effectively drives conversions. This would seem cause for […]
Growth Hacking 101: Read These Techniques To Become A Magician
Growth Hacking’s Historical Big-Bang I have known this story for 10 years, but only when the blogosphere started yapping about it, did it hit me: This is the first online Growth-Hacking incident, and it’s freaking awesome. Back in 1996, a couple of employees in a Technology firm developed a small web-based emailing platform, to keep the […]
Then and Now: The Evolution and Growth of Digital Marketing
After more than 10 years in the industry we’ve seen the growth of digital marketing first-hand and there’s really only one thing we can say for certain: if you don’t keep up you’ll get left behind. Digital Evolution: A Quick Look Back With the advent of Gutenberg’s printing press in Europe in 1450, the ability to mass-communicate and […]