Then and Now: The Evolution and Growth of Digital Marketing

After more than 10 years in the industry we’ve seen the growth of digital marketing first-hand and there’s really only one thing we can say for certain: if you don’t keep up you’ll get left behind.

Digital Evolution: A Quick Look Back

With the advent of Gutenberg’s printing press in Europe in 1450, the ability to mass-communicate and sell gained such epic momentum that it’s barely slowed down in over 500 years. Magazines first emerged in the 1730s, radio advertising in 1922 and then in 1941, the world’s first TV ad was broadcast on American screens in one of the most groundbreaking moments in marketing history.

Getting Connected

In 1965, a computer in Massachusetts connected with another in California via dial-up and in 1973 the first hand-held mobile phone call was made. But it wasn’t until the early 1980s when the first commercially available desktop PCs started filtering into homes, that a tidal wave of new marketing possibilities crashed onto the scene with digital. That was around 34 years ago.

Blink and You’ve Missed It

You’ve got to be fast in this industry. Digital evolution happens so rapidly that the operating system used to write this article will probably be obsolete by the time the last sentence is written.

By The Time Our Agency Launched In 2004:

Queen Elizabeth had already sent her first royal email
PhotoShop 6.0 had been released
Ridley Scott had long since directed and screened the first ever Apple Mac ad
The first major spamming incidents by marketers had come and gone
The World Wide Web was already 15-years old
Everyone was talking about a thing called Facebook
Businesses were already using AdWords to generate traffic
SEO was a major buzzword

Digital Marketing Then & Now: Since 2004

Google Got Smarter

Early search engines like Yahoo!, InfoSeek, AltaVista, Lycos and WebCrawler made significant strides in the digital evolution of search but let’s be honest, the golden years didn’t start until Google launched in 1998. With the birth of today’s most popular search engine and its development of tools like AdWords in 2000 and content targeting services in 2003, everything changed online. In 2004, search engines started using advanced ranking algorithms and browsing online became more personal. The impact this had on business is immense. Being able to target browsers and develop strategies based on search patterns led to a whole new way of selling and communicating. These days a Googlebot crawls and indexes trillions of pages on the web and makes the most relevant ones instantly accessible via traditional or voice search. A brand can reach anyone, anywhere at any time, and that’s powerful.

SEO Grew Up

Optimising sites for search engines began to mainstream in the mid-90s and by 2004, SEO had become an essential marketing tool used on a global scale. In the early days, techniques like keyword stuffing, article submissions and link spamming were recommended by guys who mostly just didn’t know better. No one cared about the impact of social media and usability didn’t even come up in conversation – SEO was an island and keywords were embarrassing. But you learn. These days SEO is less of a loner and more of an essential cog in a greater machine powered by other strategies and channels.

Digital PR Became Incredibly Powerful

Back in the day there was no such thing as a traditional or a digital PR agency. There were only PR agencies. Today all that’s changed, and since the digital evolution PR has had to broaden its focus. A long time ago traditional PRs would use media tours to do press meetings and secure exposure for their clients in print, radio and on TV, often sending out reports and questionnaires afterwards to gather info from the contacts and to find out whether they’d even be featuring their clients. Today a digital PR specialist can find out everything they need to know about a contact before even making a pitch. By working with SEO reserach and trends, Digital PRs are able to back all of their decisions with data, leading to better targeting and more quantifiable results.

Social Media Kept Us Connected

In 2004 people still used MySpace. Little did anyone know at the time that Mark Zuckerberg and his Harvard roommates would release a colossal giant to crush all that came before. It was the start of a new era for digital marketing. Social media stopped being a way to just chat with friends and started becoming a way to connect with brands, complain, spread news, shop and even influence other shoppers. Businesses took notice and online reputation management became more important than ever. Today, with channels like Twitter, YouTube, Instagram and Pinterest, with billions of users, targeted advertising and a digital landscape that never sleeps, social media has become one of the most vital parts of any marketing strategy.

Marketing Became Less Aggressive

For the longest time marketers used tactics designed to interrupt potential clients, contacted us without permission and blindly targeted everyone in the hopes of reaching someone interested. In short, communicating with potential customers hasn’t always been as sophisticated as it is today. Fortunately, thanks to better research, statistics and higher quality content and targeting, a new way of digital marketing began to find its stride. HubSpot co-founder and CEO Brian Halligan was credited with creating the term, inbound marketing, and later author Seth Godin took it a step further by introducing the idea of permission marketing. Today’s content marketing is based on all these principles: understanding the consumer better so you can appeal to their interests and needs with tailor made content and information. These days, we know we have to earn attention with great content, conversations, transparency, opt-in email lists, word-of-mouth brand building and viral marketing. And that’s just one of the ways the internet changed marketing.

Don’t Get Left Behind!

Make sure your brand keeps up.

Source: Media Vision Interactive

Author: Jacky Lovato

Growth Hacking 101: Read These Techniques To Become A Magician

Growth Hacking’s Historical Big-Bang

I have known this story for 10 years, but only when the blogosphere started yapping about it, did it hit me: This is the first online Growth-Hacking incident, and it’s freaking awesome.

Back in 1996, a couple of employees in a Technology firm developed a small web-based emailing platform, to keep the bosses from monitoring their private messages.

When they realized the potential, they named it “HoTMaiL” (yes, CAPS included, and no – it’s not a typo from HoTMaLe), quit their full-time jobs and went out seeking investors.

At that point, their growth strategy was planned to be a standard 90’s way of marketing; tens of thousands of dollars worth of billboards and radio ads.

If that strategy would have been fulfilled, it’s safe to say that the HoTMaiL founders were to fail and return to their previous jobs.

But their seed investor, Tim Draper, had a creative thought as last resort: each email had to be signed with “PS – I Love You! Get A Free Hotmail Account.”

What happened then, you ask?

Legend has it that 3,000 new users signed up per day, 100,000 users in less than the first month, 1 million users in half a year, 12 millions users in a year and a half – and half a billion dollars when sold to Microsoft.

And these are the friggin’ 90’s we’re talking about, the word “viral” was only used when talking about bizarre diseases.

Fun Fact: One of the Co-Founders was Indian-American. Upon sending 1 e-mail with the “PS I Love You” signature to a homeland friend, Hotmail saw 300,000 new sign ups from India.

No Wrongs, No Rights, Just GROWTH

It angers me to read random blog posts determining that Growth Hacking equals Online marketing, or the other way around – that it’s the exact opposite in terms of pulling rather than pushing.

It is based on nothing, because both Growth Hacking and Online Marketing are such generic terms, that they MUST meet at some point.

If your’e hired to help a product GROW, you can either do it by aligning its development to the targeted audience before the public launch, and you can just as well take its online marketing to a whole new concept.

If your compass points at “GROW”, and you take advantage of every piece of experience and creativeness in you only to turn the product’s potential to actual revenue – then you are officially a Growth Hacker.

Generic Growth Hacking Levels

If budget allows, the wise product owner will hire a Growth Hacker prior to the actual development, not to mention the official launch.

From code to the visuals, from colors to the name – all the definitions of the product should be implemented with Growth in thought.

Even if you hired a Growth manager 6 months after the official launch, he will still probably want to make fundamental adjustments to the product basics, so you must be open minded.

Ideally, the Growth Hacker should have basic knowledge in design, coding, optimizing and analyzing data, to name a few qualities.

Once initiated, the Growth hacking process should consist of the following steps. These steps are NOT exclusive or mandatory, but include them in your overall plan to optimize Growth success.

Step #1: Breaking down the primary goal (Growth) to realistic yet ambitious mini-goals.

Bad example: Penetrating a new audience.

Good example: Reaching 10,000 new monthly visitors to your “Pricing” page.

Step #2: Measure numbers from day 1.

Setting up Google Analytics or one of its alternatives (KISSmetrics, MixPanel, Woopra) to measure daily traffic behavior, but far more important – setting up advanced Goals and Segments.

Besides observing daily visitors, we recommend that you start analyzing data about Referring URLS, your blog’s Time-On-Page, Mobile usage in your site, Trackbacks and Sign-Up Events.

Step #3: Hack the Online sales funnel.

Use creative and traditional strategies to leverage your user Acquisition, such as White-Hat SEO and PPC.

Use CRO (conversion rate optimization) to move the user to the next step in the funnel – Activation.

Use Customer service, Social media and Content marketing to increase Retention and Referral.

Choosing many providers and employees to work on one sales funnel will cause confusion among the user, so try and keep as many services as possible under the same roof.

Step #4: Stop what isn’t working, Leverage what works and try 1 more crazy trick.

If it’s been 3 months and no one gives a crap about your content marketing efforts, then stop it at once.

But if the unique visits to your “Pricing” page have increased by 180% since you started your Growth efforts, then point most of your guns to that page – but DON’T PUT ALL YOUR EGGS IN ONE BASKET.

If this fails, you fail as a professional, so try 1 more creative way while focusing on the “Pricing” page, even if your boss doesn’t allow you to.

Step #5: Experiment.

When we perform A/B/C Testing, every new entry to our landing page feels like a CELEBRATION; we can never guess how that user will behave and affect our entire statistics.

After setting a mini-goal (step #1) for the purpose of the experiment, take a wild guess – where do you think you’ll reach in the best & worst case scenarios?

You can even play a guessing game around the office, we promise that it’s fun and educating.

In our example, you should re-design the “Pricing” page in 2-3 variations which differ in design and call-to-action, and let the data pile up.

Run a super-targeted PPC or social campaign to that page and analyze the results.

The winning variation’s pattern should be used on ALL major pages, and don’t forget – the fun is just starting.

Fun Fact: “Growth Hacking” term was coined exactly 3 years ago, by a professional soon-to-be Growth Hacker which eventually was put in charge of Dropbox’s unquestionable success.

Creative User Acquisition

The first step of hacking a sales funnel is not the hardest, but the most sophisticated one.

When you have a new brand, website or product, it’s most likely that you are entering a super-competitive niche.

While old-school & automated SEO is the most easy and cheap approach, it’s dangerous and should not be used unless you plan to get penalized by Google and go bankrupt before the year ends.

So what SHOULD you do?

Here are 5 of the most proven methods.

Creative method #1: Build a world of content inside your website.

It shouldn’t be a regular blog, it should be an AMAZING blog.

When you find a minute, guest-blog for parallel websites which have stronger metrics than you (social communities, domain age, authority).

Creative method #2: ALWAYS have a PPC campaign running in the background, even if it’s a tiny budget.

Put some budget on Google, Facebook, Outbrain, StumbleUpon and similar platforms. Give it a month and learn which draws the best conversion rate for your specific product/landing page.

Creative method #3: Write a free E-Book and spread it around.

A life-changing E-Book will spread on social media like fire, while stationing you as an influencer. And who doesn’t want to try the influencer’s product?

Creative method #4: Produce an Infographic that brings new data to the world.

Make it interesting and outstanding as much as you can, then spread it around Infographic directories and social media channels.

Just see the Infographic in the next paragraph – isn’t it educating AND fun?

Creative method #5: Participate in a Webinar. ‘Nuff said – one of the best ways to show them what you got and become an influencer.

More methods: Listing your product to Coupon sites, co-operating with bloggers, throwing competitions and giveaways, using Affiliate marketers.

Creative User Activation

So you’ve found a channel that brings never-ending amounts of traffic to your “Pricing page”.

Now, you have 3-5 seconds to convince them before they bounce away like a bunch of worn out basketballs.

Rule of thumb #1: Landing pages are everything, and no one has produced a more brilliant Infographic on this than CrazyEgg’s Founder, Neil Patel.

Rule of thumb #2: Social Proofs are the next best thing.

If I have reached your “Pricing” page through a social mention of a friend, then 90% of your work is done, and you didn’t spend a dime.

A reliable testimonial on your homepage will also touch my heart in various ways, so you better give away free samples of your product to famous brand’s executives to recommend.

Rule of thumb #3: Gamificate every corner of your product.

One of our most beloved clients, Scringo, is a platform that lets App developers easily add social features to their Apps – Gamification is one of them.

By rewarding App users for their progress and usage, they have managed to increase App retention in 200% in average for developers.

Is this a number you can ignore?

Gamification has a wide range of possibilities for you to choose from: Progress bars, quizzes, titles, badges, rewards, VIP rankings, high-scores and so on.

This is REALLY where your imagination can go insanely wild.

Rule of thumb #4: Irresistible pricing plans.

PowToon, another client of ours, attracts enormous amounts of users by allowing Free accounts.

Notice what they are doing right:

A. Scratching down current prices from previous prices (19$, WAS 57$).

B. Huge discounts on YEARLY subscriptions.

C. FREE subscription is very clear and available.

Conclusion

Call it Modern Online Marketing, call it a temporary fad, or call me if it’s midnight and my writing style has got you aroused (please be a girl, please be a girl…)

But once the traditional resources for marketing fail, Growth Hacking will be the ONLY way to turn your product’s potential into dollars.

Just as the time it took for “SEO” to become a famous and luxurious phrase (which soon became associated with spam), that’s how we predict it will go for Growth Hacking.

One thing’s for sure – we expect very creative marketing tactics in the future, and we know it’s just the beginning of a new and interesting age.

Source: Ranky.co

Author: Yoav Vilner

The exciting implications for marketing transformation in an ever-evolving digital world

The creative geniuses on your marketing team have achieved what seemed impossible a mere six months ago: They’ve developed an exciting campaign using a trendy technology — an artificially intelligent chatbot, deployed on the website and on social media — in a way that’s simultaneously on-brand, cost-conscious, and effectively drives conversions.

This would seem cause for celebration: Except for the fact that in the time it’s taken them to master this product, an entirely new technology has taken over the cultural zeitgeist — and your biggest competitor is rumoured to be ten steps ahead of the trend.

This is an all-too-common scenario in the world of the modern marketer. Keeping up with the latest tech tools — and finding a way to effectively add them to a marketing stack — can feel a bit like running on a steadily quickening treadmill.

This is why digital transformation is perhaps the most excitingly frustrating part of a marketer’s job, and why theories on how to effectively master marketing transformation are prolific among industry experts and analysts today.

In Salesforce’s State of Marketing Report released in June 2017, 57 percent of marketing leaders said AI is absolutely or very essential in helping them provide personalised experiences for their customers, and 64 percent say their company has become more focused on providing a consistent experience across every channel as a result of changing customer expectations.

Below, we’ve outlined a few key things to note about marketing transformation in 2017, as well as a few companies mastering modern digital trends.

Businesses must adapt or die

Heritage companies struggle the most with transformation, according to Nigel Morris, chief strategy and innovation officer at Dentsu Aegis. Speaking at the dmexco conference in Cologne, Morris waxed lyrical about the need for businesses to adapt or die, which can be more of a struggle for those businesses that have been in operation for decades. How do established businesses get the energy, the leadership and the drive to compete and transform in a globalised world? The key is to keep on learning. “When we’re skiing, if we lean back, we fall down.” Morris elaborated, “We must lean into transformation, much like skiing.”

Speaking with Allen Blue, VP of product marketing and co-founder of LinkedIn, Morris discussed the importance of an “always-on” attitude to learning, even in the most well-established, successful organisations. “It’s not all about spending more in digital marketing, it’s the redevelopment of skills and relearning what’s new”, Blue lamented, and that means embracing the latest tools and ensuring they’re used effectively as a part of your arsenal.

Emerging technologies like artificial intelligence may sound like marketing goldmines — but successfully implementing them is a complex (read: expensive) process. More than just monetary costs, it also involves dedicating intangible resources like time, talent, and brainspace to the product’s development. And since there are many stakeholders involved in technical marketing overhauls — the CMO, clearly, but also other members of the c-suite like the CTO and the CEO, as well as third-party investors — it’s important to critically consider which technologies are worth dedicating the necessary time and effort.

It’s no longer a (hu)man’s world. It’s a computer’s world

While the above statement is by no means a new concept, it’s one that some companies have been slow to accept. While fledgling businesses have a lot to learn from their seniors, established companies must heed the example of emerging startups. Most of today’s mega-entities, such as Google and Facebook, were born and raised in the digital age. They are, so to speak, the millennials of the business world. They know the importance of data.

Today’s businesses must learn to embrace and fully understand the huge data sets they’re engaging with daily. For those struggling in this area, IBM is one company taking a proactive approach to education. The company recently launched THINK Marketing, a one-stop content destination for marketers scrambling to stay abreast of what’s new and what’s next.

The hub is built upon IBM’s Watson technology, which uses cognitive learning capabilities to serve users with relevant content based on their online behaviour. A marketing ploy in and of itself for IBM (it is, at its core, an attempt to promote IBM’s own cloud-based content management system), the hub showcases many of the technologies that its content focuses upon — most notably, artificial intelligence.

Kicking off proceedings at September’s dmexco exhibition, Bob Lord, chief digital officer at IBM, spoke of the role of AI in transforming today’s businesses and their ability to connect with customers. IBM’s Watson is an artificial intelligence that’s proven its prowess not only through a Jeopardy victory, but by storming the Billboard chart with Alex Da Kid, and these achievements are testament to just how powerful computing has become.

When it comes to harnessing the powers of AI for marketing, it’s all about the power of conversation. AI can now decipher tone, process information at an unprecedented rate, and interact so cohesively with humans that at times we don’t even recognise it as a machine. Master AI and your value exchange with consumers strengthens exponentially. As Lord elaborated at dmexco: “shame on us if we don’t start embracing these technologies at scale.”

The most exciting tech tools in today’s marketing stack are AI, AR, and VR

AIM is more than just a nostalgia-inducing instant messaging platform from the ’90s. Today, Artificial Intelligence Marketing is an increasingly attractive addition to a company’s technology stack.

It’s important to remember that while the term may conjure images of robot overlords, AI is actually a much more all-encompassing moniker. Chances are high that basic AI will soon infiltrate everything from smartphones to virtual home assistants like Alexa and Google Home to, yes, AdTech platforms and tools.

But while many marketing-focused softwares, apps, and platforms are currently touted as “artificially intelligent,” quite a few of these actually employ “machine learning,” which is a slightly different animal. In a recent recap of the two technologies, Sarah Fay of Glasswing Ventures explains this difference concisely:

“Machine learning generally relates to a software algorithm that leverages specific data sets and rules programmed by humans that become faster and smarter as they iterate in performing the tasks for which they were created.

Artificial intelligence exists when software can make decisions outside of the data strategy and rules set by humans, to form new solutions.”

Knowing this key difference can help marketers better decide which tools provide the promised bank for their buck.

There’s valid reason for marketers to be excited about both AI and machine learning, however. First and foremost, the possibilities for customized consumer experiences are practically endless. For example: AI-enabled ecommerce applications may be able to effectively serve customers with product recommendations that make Amazon’s “customers also bought…”algorithms look like child’s play. Social media is another arena in which AI infusion is highly anticipated, particularly with just 7% of marketers stating that they’re able to consistently manage real-time, personalised engagement with consumers across both digital and physical platforms.

In the IBM example above, it’s also clear that there’s potential for AI to act not only as a valuable tool within marketing campaigns, but also as a resource for marketers themselves to learn about exciting, up-and-coming industry trends.

VR and AR — virtual reality and augmented reality — are two more terms that are practically guaranteed to get any marketer’s heart racing. A few companies have effectively added these tools into their marketing arsenal: For example, in 2014 Jaguar Land Rover launched an immersive experience that lets customers virtually design and customise their “dream” vehicle via a VR headset.

The technology also allows users to virtually explore cars in 360-degree views, and to make changes to designs in real-time. The success of the campaign is ongoing: Three years later, and Jaguar is rolling out virtual reality technology to more than 1,500 retailers in 85 markets and in 20 different languages.

In the realm of AR, Tesco is one brand successfully adding the tool into its marketing strategy. The brand’s Discover Tesco app, for example, allows customers to scan Tesco product labels and engage in immersive in-store experiences. The brand’s physical Home Book catalogue, too, includes a “cushion visualizer” that lets shoppers transpose products into their home environments via mobile device. (Check out the video below to see this impressive tech in action.)

For every success like the ones detailed above, however, there are just as many marketing misfires, as well as thousands of products promising AR or AI that simply don’t deliver the goods.

There’s a crucial warning here that’s applicable to any future technologies upending the marketing stack: Marketers must be wary of becoming hypnotised by exciting buzzwords. Just because a product or software is “AI-enabled” doesn’t necessarily make it the best fit for your marketing stack. In other words: Before blithely investing in every hot technology trend that hits the blogosphere, it’s key to pinpoint the specific initiatives that will best contribute to an overarching strategy.

AI is becoming Augmented Intelligence

In a conversation about machine learning at dmexco, Paul Papas, global leader, digital strategy at IBM iX discussed that at IBM iX they don’t necessarily think about AI as artificial intelligence, but rather augmented intelligence.

“We think of AI as augmenting human intelligence. Supporting people in their professions, so Watson for healthcare, legal, tech, — using Watson to transform all industries. We ask ourselves: How much more effective can they be with the power of these capabilities? They can now create hyper personalised strategies, advanced audience segmentation, and make sense of data. It’s extending a person’s capabilities.”

And it’s not all innovation for the sake of innovation. 76% of the audience at the dmexco panel on machine learning answered ‘yes’ to a poll that asked if they would want their personalised customer experience to go from offline to online to suggest the next trendy product they could buy.

As we continue to hurtle through this digital age, one thing is certain: If a company hopes to compete in the coming race, they need to adapt, embrace, and keep on learning.

Source: Mashable

Author: Mashable

8 Rookie Marketing Mistakes I Made But You Don’t Have To

When I first started blogging and a supporting social media for it, I made a ton of rookie marketing mistakes. Once I accidentally posted a cat article to my company’s corporate Facebook page, which had nothing to do with cats. The funniest thing is that this cat article got better engagement than our own “highly-targeted” content. Well, I guess cute animals always bring in lots of engagement, but that was not the kind of engagement we were looking for.

Here are some major, and oh-so-common, marketing mistakes I made that might be putting your social media following growth at risk. They might just make you or break you, and have a much more significant negative effect on your digital presence than an accidental cat post.

1. If you start blogging, they’ll read.

While it’s great that you started blogging, you’re just starting to do your job. Don’t rely on someone accidentally stumbling upon your blog; even the best content needs promotion. We now know that “great product doesn’t promote itself.” You do. Assuming your content is top notch, you still need to be active on social media sites to push this content where people will see it.

2. Just leave the old posts alone.

Updating an old article is a very effective blogging technique. If you’re trying to build thought leadership, you have to ensure that every page on your website is true and accurate. Opinions, trends and data change over time. Links get broken. However, instead of writing out a whole new thing, just update an older post.

You can even leave an older post as is and type a sort of comparison or commentary on previous thoughts. This will show your readers that you are very mindful of your own content and what you put out there. If some prediction didn’t take place or the trend has changed, write out your thoughts on why it happened the way it did, where you were basing your opinion on before, etc.

Bonus: Google likes when pages get updated, because an update increases relevancy.

3. You need to come up with new content constantly.

While you do need to post something consistently, you don’t have to reinvent the wheel every time. Take your most popular blog post and reuse the content by creating an infographic, creating a video, developing a webinar or podcast series to further expand on the topic. The possibilities are endless.

If you recycle your content occasionally, you’ll have a wealth of content in different media. Different forms of content will also attract new audiences who prefer one content form over another. It will also make social media post ideas easier to come up with once you have a wealth of options.

4. Don’t bother collecting emails if you’re not sending out newsletters.

You might not be planning on having a newsletter right now, but maybe in a year you will. Start collecting emails even if you don’t see immediate use for them. Your email list is still your biggest asset; this is a single digital marketing channel that brings in the best ROI.

People who are willing to share their email address with you signal their interest in your content or possible products. Don’t reject their interest, because once you have a product, a launch, or just a simple newsletter, you’ll be able to let these people know. E-mail communication is a great way to send them back to website and build a base of constant readers.

5. You have to be on all popular platforms.

Seriously consider which social media platforms to use. You don’t have to be on every single platform that’s hot right now. If you have limited resources — such as time, money and staff — concentrate on a couple of proven networks.

Instead of spreading yourself thinly, build meaningful connections and impressive following on just a couple of networks, where you can consistently bring value and quality. Think about your content and where it would be most appropriate. If your content is highly visual, use Pinterest or Instagram. If you’re producing videos, use YouTube. If you provide timely industry updates, consider Twitter.

6. Social media is free.

Of course, you can slowly build your following organically. There is still some kind of stigma, where if companies promote their content it’s looked down upon. Well, smart marketers understand the need to boost their content reach to see real results.

Never promote your stuff just to be seen by anyone. Use highly-targeted strategies that will ensure that your content is seen by the audiences who need to see it. Then, it’s well-justified.

7. Sharing new content once.

This one is probably the biggest mistake I made for so long! You create this beautiful piece of content; you work so hard on it to make perfect. You post it. You share it once on all your social media platforms… and then you forget about this piece… Um, what? You’ve worked so hard on it to show it to the world once?

You have to post the content more than once to ensure that a lot of people see it. If your audience is not online when you post it, they just missed it. Experiment with different copy, headings, and images for social updates. Share your older posts you feel especially proud of.

8. Don’t get personal online.

While no one wants to read your rants or complaints, or see obsessive amounts of cute cat photos, showing your human side is ok.

Things like interests are usually pretty safe. If you’re a sports fan, show your team colors once in a while. If you like to cook, share an amazing recipe you loved. If you’re a photography hobbyist, share a snapshot you took. This will bring your audience closer to you. You might be surprised at how much engagement you can get on a simple post talking about your interests and hobbies, because passion is what really drives humans.

Social media is about being social, so encourage conversation, encourage information exchange and sharing. Because, you know, sharing is caring.

Source: Entrepreneur

Author: Lesya Liu

Inspirational Workspaces

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Take Time to Think

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